RGD is a graphic design studio that partners with companies to develop and expand their brand, ideas and vision.
I serve as a graphic designer to some of the finest brands in North America by partnering with organizations in the Athletic and Outdoor industry. For these brands I strategize, merchandise, and build comprehensive marketing materials and product graphics.
My work is focused to spark and foster an engaging conversation with your audience.
Click on any of the links below to get the big picture.
Are you interested in one of the following?
~ Creating a new revenue stream
~ Building a new brand
~ Adding new graphic flavor to seasonal collection
If so, then you’ve come to the right place. If not, have a look around anyway since you’re already here! The images below are loaded with a variety of illustration styles, textures and print applications.
What’s your brand story for the upcoming season? Is it one inspired by ancient Japanese Samurai? Perhaps it’s a seasonal collection that pays homage to the traditional Hawaiian surfer? Maybe you have no idea which is why your here?
The following examples have set the stage for developing Marketing Materials and Product. With a knack for Story Telling they've worked to keep Photographers, Illustrators, Marketing Managers, and Head Honchos in the know. They open discussions, invite debate and lead to the occasional Wrestling Match. All this, of course, before the budget goes flying out the window.
Welcome to the section that judges a book by its cover. Since you’re here, maybe you need one of the following. If you’ve got a budget to match your dreams, perhaps you need them all.
• Identity Package
• Sales Collateral
• Marketing Campaign
• Tradeshow Graphics
The images below showcase a collection of client work in different industries and various styles. The projects range from Identity to Interactive Design and several points in between.
I work one-on-one with you, your development team, or your manufacturer to create seasonal textile design collections that speak to your audience and grow your revenue. Your print collection will be created with three main points of focus: • Print Trends and Forecasting • Target Consumer • Brand I.D. (logos, verbiage, secondary marks, etc.) A lot more goes into it, but for the sake of brevity, we’ll keep it simple. The print patterns below have been applied to products such as graphic tees, performance collections, sportswear, footwear and accessories.
Are you looking to establish a long-term relationship? Do you value strategic thought and execution of planned deliverables? If so, then this could be the package for you. My service is backed by matching your business goals with your consumers desires. We'll work together to build and grow a dynamic conversation with your audience.
Below are highlights of brands in your position who have hired RGD to get the job done.
~ Art Direction: Photoshoots, type treatments, seasonal color palette
~ Branding: Tradeshow graphics, hang tags, box labels, P.O.P displays, packaging
~ Online: Banner ads for select tradeshows
~ Catalog: Design of Spring 2014 product catalog and media kit
~ Promotion: Yes, I'm admitting to making PowerPoint presentations
Respect Your Universe
~ Apparel Graphics: Concept and design of seasonal Men's and Women's tee collections
~ Product Design: Concept and design of seasonal headwear collections
~ Branding: Storefront signage of headquartered office and retail locations
~ Merchandising: Graphic standards for catalog, color correction, lineart pages
~ Online: Banner Ads for company site and consumer marketing
~ Promotion: Jon Fitch x UFC 153 limited edition poster set
~ Apparel Graphics: Men's and Women's graphic tees
~ Product Design: Footwear concepts, materials selection, colorways
~ Textile Graphics: Pattern repeats for insoles, sandal webbings, and slip-ons
~ Apparel Graphics: Concept and design of marathon tee collections
~ Branding: Logo design for subbrand Maliko
~ Merchandising: Key account assortment planning
~ Online: Banner ads for marathon races
~ Apparel Graphics: Concept and design of seasonal Youth Graphics and SMU's
~ Merchandising: Lineart pages
~ Promotion: Design of holiday tee and headwear collection for NYC pop-up store
Vans: A Checkered History
It reeks of authenticity. It makes you feel inspired. It speaks the truth. A great brand seems to do these things effortlessly. But it’s not the case.
I work in the Athletic and Outdoor industry as a Graphic Designer here in Portland, Oregon. Many a rainy day and night are spent behind glowing monitors cranking out product graphics and marketing materials for some of the finest footwear and apparel companies around. I know this makes my job sound cool, but the truth is it’s awesome and frankly so am I. My family begs to differ, but ain't nobody got time for that.
I’ve been busy reading. Reading about the company Vans in my garage – the only room in the house left that is mine and even it is brinking on extinction. Apparently not everyone in the house appreciates my fondness for thicklines, avant garde, product, and tonal colorways. Did you know the now infamous Vans checker pattern came from a customer art submission scribbled on a napkin? My work is a bit of a mistress.
The checker pattern is a great example of consumer insight, but not by modern definition. This consumer insight wasn’t purchased, manufactured, or contrived behind Vans company walls. It’s the opposite approach, in that, a customer was inspired to create art for the shoe. They paid nothing for the design.
What made him do that? Maybe he was roasting a joint while doodling on his sneakers? Perhaps he broke his leg attempting a kick flip, was bored with nothing better to do? Or maybe he wanted something different besides a white slip-on sneaker?
What makes this whole story interesting is that he, the consumer, was inspired to make something for Vans. In this case, a pen and ink drawing on a napkin. His self-initiated project has become the visual staple of the most iconic brand in action sports. What if every brand could inspire consumers to create art and products on their behalf? For starters I would be out of a job, and you might too.
Home of the Trailblazers, Timbers, Brew Pubs and Cyclist. Hood River is a stones throw away. Olympians, Outdoor Enthusiast, and Artist call it home. Trailrunners here support the Barefoot run movement. Not the best place to get a tan, but the food and people make up for it ten fold!